O2O Online to Offline in E-Commerce

O2O or online-to-offline is a relatively new term that’s been contested by some industry experts due to its prescriptiveness and the potential confusion. Despite that, O2O is an interesting area for both marketers and business to explore: how does the interrelationship between online and offline impact on our behaviour as consumers. There’s no need to[…]

Intro to PPC – Pay-Per-Click – with ex-Google Manager

Deniz Utku, one of Turkey’s most prominent digital marketing specialists and a former manager at Google’s strategy and analytics department, came to London in December last year and gave our community a brilliant introduction to PPC covering: – The basics of Google AdWords – The AW Account Structure – Basic Keyword strategies – Keyword Research Methods[…]

UX Workshop: Usability Design & Human-Centered Optimization for Websites

Alan Chapman, a digital practitioner with ten years experience working at digital advertising agencies with UK and pan-European businesses, currently runs a user experience design agency  Host (http://hostdgtl.com/about/). The audience at the event organized by Outreach Digital didn’t want to let him leave the stage – they questioned Chapman till 11 p.m. What did he[…]

Pro Bono Project: Growth Hacking a Mental Healthcare Foundation

Ready to embark on a Digital adventure that will change millions of lives? Brush up, learn or test your skills with London’s friendliest Digital community + earn a recommendation for your future career pursuits! Starting in early 2015, Outreach Digital is setting up working groups for a pro bono collaboration with a young and innovative UK-based mental healthcare foundation.[…]