SEMrush on Social Media Marketing

SEMrush on Social Media Marketing

On Monday September 5th, we welcomed Olga, the Head of Social Media of SEMrush, to share some hands-on experience and actionable tips on social media integration with our members. As always, if you missed this event, don’t worry – we’ve got plenty more coming up! Get a quick snapshot by checking out the presentation slides below: See you soon,[…]

Data scaling and Digital Profiles

Data scaling and Digital Profiles

Recently, Florian Douetteau (CEO, @dataiku) explored how to overcome various technological and HR-related challenges faced by the industry with our members. He touched upon the topics like how artificial intelligence is crucial for the data for internal things, how the predictive analytics can work, the importance of a sound deployment strategy and how one can push new[…]

Moneyball Marketing Attribution

Moneyball Marketing Attribution

What do marketing attribution and baseball have in common? Clue: It’s not the pinstripe uniforms. Scoring a direct conversion on your website within just one visit is the marketing equivalent of a home run in baseball. But let’s face it, it is rare that a visitor will purchase first-time. Instead, we have to understand each[…]

Our Pro Bono Mentoring Reaching Into Local Government

Outreach Digital now hosts Free Digital Mentoring sessions for Charities, Professionals and Social Enterprises. Last month, we launched the new programme and helped 6 charities and social entrepreneurs on their projects in 1-to-1 sessions that covered a broad range of topics including:   Digital Marketing (SEO, PPC & Social Media) Branding Web Design & Hosting[…]