Moneyball Marketing Attribution

What do marketing attribution and baseball have in common? Clue: It’s not the pinstripe uniforms.

Scoring a direct conversion on your website within just one visit is the marketing equivalent of a home run in baseball. But let’s face it, it is rare that a visitor will purchase first-time. Instead, we have to understand each sale on our site in the context of every other interaction they have prior to their purchase. By tackling it one base at a time, these small steps can all add up to your total score.

Russell uses the “fantastic” film ‘Moneyball’ to describe where the future of marketing analytics is taking us – Attribution. Be sure for plenty of gorgeous pictures of Brad Pitt alongside very nerdy insights into marketing analytics.

View the presentation below: