Past Events & Slides

Below are some of our past events. Find a selection of slides on our SlideShare page.

We cover a wide range of digital marketing and closely related topics:
– Industry segment discussions
– Trend discussions
– Digital skills & workshops
– Conferences & MBA-style competitions

Industry Segment Discussions:
– Digital Marketing in China
– Growth Hacking for SaaS
– Marketing to the Younger Generation
– Startup Growth & Marketing
– Hyperlocal Marketing
– Online to Offline E-Commerce
– Big Data in Hospitality
– How to Start-Up in New York
– The FinTech Industry
– Marketing Automation for SMEs

Trend Discussions:
– Yearly Digital Marketing Trends
– The evolution of Search
– Women in Technology
– Diversity in Tech
– Creating a multi-disciplined marketing team
– The Future is Digital & Human

 

Digital Skills & Workshops:

Conversion Rate Optimization (CRO)
– PPC & CRO for Lead Acquisition
– Creating High-Converting Landing Pages
– Split Testing for Profit
– SEO, PPC & CRO hacks and anomalies
– Google Analytics Training
– Purchase Funnel Optimization

Paid Advertising
– Machine Learning for Digital Advertising
– Social Media: Paid vs Organic
– Social Media Advertising
– Programmatic Advertising
– Advanced PPC Techniques for Google Ads
– Intermediate PPC Skills
– Measuring Cross-Channel Attribution
– Moneyball Marketing Attribution
– Introduction to SEMRush and ahrefs

Search Engine Optimization (SEO)
– SEO for E-Commerce Product Categorisation
– SEO Quality Factors
– SEO Keyword Research
– Technical SEO Audit
– Maximising Position 0
– Black Hat vs White Hat SEO

Social Media Marketing
– Social Media Marketing with Hootsuite
– Social Media for Customer Acquisition
– How to integrate social media into your marketing mix
– Instagram Marketing
– Facebook & Twitter Marketing

UX & Design
– Psychology and UX Design
– UX Usability Testing & Human-Centred Design
– Web and App Design
– Graphic Design Techniques with Photoshop
– Pattern Design
– User Testing and Research

Content Marketing
– Copywriting for Conversion
– Content marketing
– Digital PR vs Content Marketing
– Content Optimisation

Data Science & Analytics
– Intro to Python
– Marketing Analytics with Python
– Data Analysis with R
– Data Analysis with Pandas
– Intro to Data-Driven Marketing
– R vs Python vs SAS
– Getting started with SAS
– Building and scaling data teams
– Big data and behavioural psychology
– Google Data Studios
– Intro to People Analytics
– Data Visualization with Tableau

Web Development & Coding
– Intro to Agile Development
– Intro to HTML & CSS
– Basics of Product Management
– How to Code for Digital Marketing
– Managing Software Development
– Developing with WordPress
– WordPress Plugins for Marketing
– Introduction to Docker
– Coding with Bubble.is
– App development with a user-centered approach

More Marketing Topics
– Marketing on Amazon
– Voucher Marketing
– Youtube Marketing
– App Store Optimization (ASO)
– E-mail Marketing Strategies
– Intro to Inbound Marketing with Hubspot
– Referral Marketing Strategies
– Influencer Marketing
– Neuromarketing Workshop
– e-Privacy Regulation for Marketing

More Digital Skills
– Digital Strategy with Dave Chaffey
– Cyber Security 101
– 3D Printing
– Digital Lead Generation

General Business Skills
– Intro to Sales & Business Development
– Sales Training Workshops
– Building a Sales Strategy
– Intro to Public Relations
– How to structure a digital PR campaign
– Consumer Psychology for Digital Marketing
– How to build a market niche
– Lean Change Management
– Building your personal brand

Conferences & MBA-Style Competitions
– The Growth Hacking Conference 2015 (with MailJet)
– The Pro Bono Marketing Hackathon Week
– Digital Case Competition: SEO
– Digital Case Competition: E-mail Marketing
– Digital Case Competition: Crowdfunding
– The Outreach Digital Conference (8 speakers)