Copywriting is your sales executive: Steven Kent, ConversionXL Certified Optimiser

Steven Kent has been a man of words for more than a decade, helping clients from dynamic start-ups to global brands like Microsoft, Intel and Sitecore. Taking us behind the scenes of content production, Steven shares with OD how copywriting is so much more beyond conversions and the key points of selling your campaign to[…]

10 Tech Startups at the Forefront of Innovation

The ultimate listing of ground-breaking tech startups, as recommended by the founding editor of WIRED UK David Rowan. I was lucky to get a ticket to the annual conference hosted by Verve Search, an outstanding London SEO marketing agency. From PR outreach email writing to successful campaign dynamics, the whole day event was packed with[…]

SEMrush on Social Media Marketing

SEMrush on Social Media Marketing

On Monday September 5th, we welcomed Olga, the Head of Social Media of SEMrush, to share some hands-on experience and actionable tips on social media integration with our members. As always, if you missed this event, don’t worry – we’ve got plenty more coming up! Get a quick snapshot by checking out the presentation slides below: See you soon,[…]

Data scaling and Digital Profiles

Data scaling and Digital Profiles

Recently, Florian Douetteau (CEO, @dataiku) explored how to overcome various technological and HR-related challenges faced by the industry with our members. He touched upon the topics like how artificial intelligence is crucial for the data for internal things, how the predictive analytics can work, the importance of a sound deployment strategy and how one can push new[…]

Moneyball Marketing Attribution

Moneyball Marketing Attribution

What do marketing attribution and baseball have in common? Clue: It’s not the pinstripe uniforms. Scoring a direct conversion on your website within just one visit is the marketing equivalent of a home run in baseball. But let’s face it, it is rare that a visitor will purchase first-time. Instead, we have to understand each[…]